Enhancing your "pre-sales call" name recognition, reinforcing presentations with a "leave-behind" & adding impact to shows/seminars are several uses for these strategic tools. We develop brochures to meet your unique marketing & budgetary needs.

Having a brochure designed for your company should be a well thought out and calculated process. We will educate you from the beginning design process to the final printing. Our goal with all our clients is to create a piece of collateral design that evokes professionalism.

These following guidelines will be useful for both project managers and us as we work together on your brochure project. The list provides structure for the project. Now the project manager can assign work for groups responsible for writing copy and the graphic designer knows what type of brochure needs to be designed and what needs to be done.

Want to present your company’s product and services in an organized manner? Brochures and collateral materials are your paper sales force. When no one else is there to represent your company, your marketing materials and brochures speak for you. The big question is: what are they saying about your company? We specialize in custom brochure design, which helps you to build relationship with your clients. And our brochure design maintains the look & feel of your corporate identity. A well-designed brochure is an investment in the company's future. Brochure design is an effective way to convey detailed information to your audience. A brochure can be a great way to showcase a product, service or organization. It helps in lending credibility and professionalism to the enterprise, at a time when it is trying to become known in the market.

Let us show you how properly designed collateral materials can communicate the right image and effectively convey the advantages your company has to offer. We also provide email ad design / newsletters services. Visit the page for service details.

Content

Take the time to write good content for the brochure. Better yet, have copywriter write content. The brochure content should be written in relation to the purpose of the brochure. Are you promoting or offering special pricing on a product? If so, write content showing these special prices and include them on the cover and back of the brochure. Most often you can't control how the reader will receive your brochure, face up, face down or open. If you're mailing your brochure you can bet it's going to be face down in the mailbox because postal workers deliver mail with the label up so they can see what address to send it to. Getting your target market to read content is very difficult. Don't give them an opportunity to miss your most important message. If your message is both on the front and back of the brochure, you've increased the odds that your target market is going to see the special pricing you're offering.

Brochure Format

Once the content is developed it becomes clearer what size brochure is necessary for the project. Developing content before the format of the brochure is decided upon eliminates the problem of choosing a brochure format that is either too big or too small for the amount of content you have.

Images

Image and content should be discussed at the same time, for two reasons. First, an image plays an important role in determining the size of the brochure. Second, if a photo shoot is needed it can be done at the same time as the copy writing. This will save valuable project time.

Design

If the company has a specific look and feel they are going for, provide samples for the graphic designer. This will also save valuable design time. The design of the brochure can be the fastest or slowest part of the brochure project. If the company doesn't have a specific design in mind, we will encourage project leaders to discuss design concepts and look at brochure samples to eliminate designs the company isn't interested in and find what concepts they are more receptive to.

Want to present your company’s product and services in an organized manner? Brochures and collateral materials are your paper sales force. When no one else is there to represent your company, your marketing materials and brochures speak for you. The big question is: what are they saying about your company? We specialize in custom brochure design, which helps you to build relationship with your clients. And our brochure design maintains the look & feel of your corporate identity. A well-designed brochure is an investment in the company's future. Brochure design is an effective way to convey detailed information to your audience. A brochure can be a great way to showcase a product, service or organization. It helps in lending credibility and professionalism to the enterprise, at a time when it is trying to become known in the market.

Let us show you how properly designed collateral materials can communicate the right image and effectively convey the advantages your company has to offer. We also provide email ad design / newsletters services. Visit the page for service details.